Monday, July 18, 2016

Video Game May Help Sales:

Pokemon Go, has teenagers and adults jumping off of the couch and into the real world with fresh air and vitamin D.  And savvy real estate agents smell "opportunity".

Real estate agents are starting to play the game of using the game.

An ad on Zillow for a home in Redmond, Washington, details a long list of upgrades, including a new roof, new hardwood floors, a tankless water heater and, at the bottom of the list, a "Pokemon Go" gym less than five minutes away. Another in Tacoma, Washington, goes into more detail: "3 Pokemon Go Gyms, and 5 Pokestops. Confirmed Squirrtle sighting in the backyard, and there may or may not be a Charzard lvl 7 in the neighbors shed. Must see to appreciate!"

Using "Pokemon Go" to drive higher foot traffic to any form of real estate seems like a no-brainer, but when it comes to residential real estate, foot traffic hasn't exactly been the problem this year. Still, you never want to pass on any marketing gimmick.
Real estate agent Jay Glazer hoped a redesigned roof deck might help draw potential buyers to the open house at his $1.5 million listing but, just in case, he added this to the ad:

"I'm fairly certain there is a PIKACHU at this open house, don't miss it."

Of the dozen or so people who showed up, only one knew exactly what "Pokemon Go" was, but Glazer said it was still worth adding the app as something of an appetizer to the ad.

"I think at the end of the day the goal is to get as many people through the door and interested in the apartment, and ultimately, if there's a 'Pokemon' obsessed person out there who also likes this home, then we want them here, and this is the best way to attract them," said Glazer, 32, a "Pokemon Go" player himself.

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