As a blossoming housing market continues to grow in Madison,
home buyers are coming up with more creative ways to get their foot in the
door.
"If you're waiting to find them on an Internet portal,
you're probably 24 hours too late," Restaino realtor Michelle Ames said.
Ames said the housing demand far outweighs the supply, which
requires home buyers to try nontraditional ways of securing a new home.
Ames has taken to the mailboxes to help out her clients. She
sends out hundreds of personalized letters that detail why her family would be
the perfect fit for that particular home. The letters are sent to houses that
may or may not be for sale but fit the family's needs.
Betsy and Brian Hood had Ames send out letters to help them find
a home. The premise of their plea was their 11-month-old daughter, Britton.
"This could be the place she takes her first steps, say her
first words. It might even be the place she's picked up for her first
date," the letter reads. "This home is where Britton and her mommy
could create a lifetime of memories."
The Hoods were skeptical at first, but they eventually decided
the letter personalizes their home-buying experience.
"We don't want to just be pushed aside with different
offers," Betsy said. "We want them to know who we are and why we
really like this house."
Letters are just one
way realtors are reaching out to potential sellers who haven't put their house
on the market yet. Some are using postcards, personal ads and even door-to-door
pleas to persuade owners their home might be perfect for someone else.
No comments:
Post a Comment